Sample models
Below are examples of models built in Google Sheets that can be used to develop valuations by projecting revenue over time through market penetration and pricing optimization.
If you cannot see the models below, you may have to log into a Google account first. If they are still not showing up, please contact me above.
The first model can help a business project market penetration over time with only a couple data points using a bass diffusion
The second model can help a business determine how to set their pricing for a specific product using a logistic normal distribution
The third is market sizing model that can be used to determine the total addressable market size, which can then be fed into a P&L using the growth and pricing data from the previous models (the previous models are for SaaS business and this is for a real estate / delivery business, so they will not play directly into each other. However, they can and have been modified easily to work together